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Design Debates

Experimentadesign and Veritas have established a partnership that has combined the activity of Veritas – international auction house created by a group of specialists with vast years of national and international experience within the art market, and which is now venturing into the field of design, with the extensive know-how of experimentadesign, resulting in a new approach to themes linked to design, investment and collecting.

Reflecting its vocation in the field of research and the dissemination of information and knowledge, experimentadesign proposed the creation and coordination of an International Advisory Board that will provide a strategic frame for the work done by Veritas, along with the creation of a series of debates on the theme of design, collecting, limited editions and series, in connection with auctions.


27 OF MAY 2013
6:30 PM

Alexander von Vegesack (DE)
Paulo Parra (PT)
Luís Royal (PT)
Walter Bettens (BE)
Guta Moura Guedes (PT)

Rua Nova da Trindade 20, Lisboa
Admission free, subject to the capacity of the space and reservation,
through the email tickets@experimentadesign.pt

The first debate will take place on the 27th of May and brings to Lisbon one of the most prominent players of the design world, Alexander von Vegesack, collector, founding director of the Vitra Design Museum and President of the Domaine de Boisbuchet. Furthermore, the debate will also include two Portuguese protagonists, Paulo Parra, professor, designer and collector and Luis Royal, researcher and design critic. The debate, will be moderated by Guta Moura Guedes, President of experimentadesign and counts on the participation of Walter Bettens, editor of DAMnº Magazine, as agent provocateur.

The debate precedes the opening of the exhibition of the pieces up for auction, which will be open to the public from the 28th of May to the 3rd of June.
The auction will take place on the 4th of June at Veritas.
More information: www.veritasleiloes.com

Design Debates is the result of a partnership between Veritas and experimentadesign



Design, Investment and Collecting
27 of May 2013


Adélia Borges


Having graduated in Journalism from ECA-USP, Adélia Borges exercises a professional career that is structured in three parts: writing, exhibitions and conferences. Within the context of social media and communication, she has worked at the Fundação Carlos Chagas, TV Globo and TV Cultura. She was the Editorial Director of Revista Design e Interiores and Design Editor of Gazeta Mercantil, having also contributed to various other publications such as Bravo, Casa Vogue, Exame, Projecto Design, Arc Design and Interni among others. She Directed the Museu da Casa Brasileira in São Paulo and coordinated the conceptual project for the Pavilhão das Culturas Brasileiras.
Adélia Borges integrates the councils and committees of various cultural institutions and has stood on the judging panel of several international design competitions. She is also a Professor of history of design at the Fundação Armando Alvares Penteado and at the Escola São Paulo, and frequently presents conferences and talks around the globe. Within an entrepreneurial perspective, she directs her own company, Borgers Comunicação Ltd, supplying services to a wide array of clients.

Guta Moura Guedes


Guta Moura Guedes is co-founder of the "Experimenta" non-profit association created in Lisbon in 1998, where she has held the position of Chair since 2000. She has been dedicated to the directing and programming of the EXD Biennale, of which she has been Director and Co-Author since 1999. She has been responsible or co-responsible for the Curatorial development for each project Experimenta has promoted since its creation as well as for the management of institutional and international relations, communication and strategic development. Actively engaged in the international design community as a curator, creative director, strategist, teacher and critical thinker, Guta Moura Guedes integrates or has integrated several high-profile committees, including the Advisory Board of the Fondazione Bisazza, the Advisory Committee of Torino 2008 World Design Capital, the Editorial Committee of "Utrecht Manifest Design2007", and jury panels, like the Hérmès Design Prize or the Curry Stone Design Prize. Her articles and essays on design, culture and communication have been published in Portugal and abroad. She was a communication consultant for the Music Department of the Gulbenkian Foundation, Coordinator of Allgarve Contemporary Art programme, Strategic Designer and Communication advisor to Fundação Casa da Música and was nominated Administrator of Fundação Centro Cultural de Belém by the Portuguese Government. She was distinguished with the Ordre de Chevalier des Arts et des Lettres in 2005.


Maria Cristina Didero


Maria Cristina Didero is a design professional who has been collaborating with the Vitra Design Museum in Weil am Rhein (Germany) for more than a decade. In 2011 she was appointed Director of the Fondazione Bisazza in Vicenza (Italy) where she has presented shows by J.Pawson, A.Levy and R.Meier. As an independent curator she has carried out numerous projects for various institutions worldwide: the next one is opening at the Deste Foundation in Athens on the 2nd of June, titled The System of Objects, co-curated with Andreas Angelidakis. She is a contributor to a number of international design and lifestyle magazines among with Domus and Vogue Casa.
Alexander von Vegesack


As a freelance curator and collector of industrial furniture design, Alexander von Vegesack set up the Thonet Museum in Boppard am Rhein and advised international museums in shaping and adding to their design collections. He organized exhibitions in Paris for the Centre Georges Pompidou as well as for the opening of the Musée d'Orsay. He established the Vitra Design Museum and headed the museum as the founding director until 2011. Von Vegesack's private collection was first shown in 1993 in the exhibition "Miroir d'un Collection" at Centre Georges Pompidou. In March 2008 the Pinacoteca Giovanni e Marella Agnelli presented a new exhibition about his collection and work in Turin.
Since 2011 he has committed to his own institution, the Domaine de Boisbuchet, which has gained an international reputation as an educational center. The French State awarded this non-profit organization in 2011 with the title "Pole d'excellence rurale" and continues to financially support it in further expansions. Alexander von Vegesack served as a member of the Fonds National d'Art Contemporain, is Officier de l'Ordre des Arts et des Lettres and holds the German Order of Merit.

Luís Royal


Luís Royal (born 1974) graduated in Industrial Design from IADE. After an incursion within the glass industry at Marinha Grande, he moved to Lisbon where he applies his designer know how and dedicates himself to conceptualizing and discovering new fields within material culture. He has been Creative Director of BÁ Studio since 2002. Along with this role, Luís Royal dedicates himself to research and writing, collaborating with various social media outlets and collaborating with the O Independente and OJE newspapers and the magazines MID and Blue Design. These incursions have allowed him to possess a wide vision of the applications of contemporary design.
Presently, Luís Royal is developing his MA dissertation at the FCSH of the Universidade Nova de Lisboa, where he is researching the mediums that transform design into collectable and museum objects. He believes in the potential of this creative discipline, but above all believes in the social and psychological phenomenon that motivate it, leading most of his incursions to be a result of this profound interest.

Paulo Parra


Paulo Parra has a PhD in Design from the Faculdade de Belas Artes of the Univerisdade de Lisboa, where he Coordinates the area of Equipment Design. He was Director of the Design Course of the Universidade de Évora and Coordinator of Industrial Design at IADE and ESAD.
He has developed projects in the areas of Strategy and Trend Design, Communication, Interface and Product Design, Transportation and Architectural Design. Companies such as Vista Alegre, Sonae, Arflex, LG Electronics and Sony have distinguished his work within the field of Design Innovation, and he has also won several international prizes. He is an invited designer of N.C.S/Neumeister Design and founder of Paulo Parra Design. He has published various works and articles about Design History and Project and is the creator of the Paulo Parra Collection, consisting of over 2500 pieces of Industrial Design of historical importance as well as a collection of 500 pieces of Portuguese Design. He has participated in exhibitions in various countries in Europe, Asia and America, as well as at the 2008 Expo in Saragoça through an invitation by the Portuguese Pavilion.


Walter Bettens


Walter Bettens is co-founder and publishing editor of DAMn° - an independent magazine on contemporary culture - distributed internationally. Since its launch in 2004, DAMn° has been offering open-minded views and insights into the interchangeable worlds of design, architecture, and art. Through the DAMnation platform, he actively participates in debates, exhibitions, and various aspects of other publications.

+351 210 137 405
Rua Nova da Trindade 1, 1º Dto
1200-301 Lisboa